In September 2024, Reason Group was thrilled to announce our new major partnership with the iconic UC Capitals.

The University of Canberra Capitals are an eight-time championship winning WNBL team based in Canberra. This collaboration is an exciting one, with both business values aligning as we both strive to bring the Canberra community together and contribute to our vibrant community.

“We are incredibly excited to partner with Reason Group,” UC Capitals General Manager Lucille Bailie said.

“Their commitment to fostering positive change and supporting community-driven initiatives aligns perfectly with our values. This sponsorship will enable us to expand our outreach and make a meaningful impact in Canberra. Welcome aboard Reason Group!”

Our Founder and CEO, William Scheer said “As a local Canberra organisation, we are so proud to partner with the UC Capitals who are an integral part of Canberra’s sporting DNA. The talent and passion of the team is electric and their engagement with the community is profound in inspiring the next generation of professional female athletes.”

“It’s such an honour to partner with this iconic team who share our values of creating a positive impact in the community and striving for excellence both on and off the court. We look forward to a great WNBL season and encourage Canberrans to come out to support the team with the whole family.”

Reason Group’s branding will feature prominently on team apparel, promotional material and on match day, with game one tipping off at the AIS Arena on Friday November 8 at 6:30 pm against Bendigo Spirit.